For growing companies
I help growing companies make their product, data, and technology actually land with the people who need to act on it: investors, customers, and the public. Most technical teams have the substance. The gap is often the communication - how, who, what and where.
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The problem I solve
When communication doesn’t land, it’s rarely because the work isn’t good enough. It’s because the story hasn’t been built for the audience. Investors, customers, and the public don’t need every detail. They need to understand what’s at stake, why it matters, and why they should trust you.
It’s not about making things too simple. It’s about precision. Building the right message for the right person at the right moment.
Wing+Keel’s approach to strategic communications
Investors
Raises happen when the opportunity is unmistakably clear.
I help you build the communications infrastructure like pitch narratives, investor updates, funding materials - that makes the opportunity impossible to miss and your team impossible not to back.
Customers
People buy what they can see the value in.
I help you translate your product, data, and technical capability into messaging that resonates with the people who’ll actually use it, from website copy and launch content to sales narratives and customer communications.
Public & Stakeholders
Trust is built through consistency and clarity.
I help organisations explain their work credibly to broader audiences. The people who will advocate for it, regulate it, or fund it. Stakeholder engagement, public communications, and sustainability reporting done with rigour.
I work with growing companies at the intersection of strategy, messaging, and execution. Making it so the right people understand your work, and act on it.
01
Strategic Communications
I help you define a clear direction and build the communications strategy to get there. Whether you’re entering a new market, preparing for a raise, or repositioning your organisation. I bring a scientist’s rigour to strategy: outcome-oriented, evidence-based, and built around your specific audiences.
02
Advisory & Support
Whether you need a second brain on a specific project or a senior embedded partner, I provide strategic clarity on your most complex, sensitive, and high-stakes communications. I work closely with founders, leads, and teams who need ongoing support without adding a full-time hire.
03
Content & Materials
Investor decks, technical dossiers, product explainers, web content, reports, presentations, and more. I produce the materials that carry your message into the world. Everything is strategically grounded, professionally executed, and designed to land with the audience you care about.
The story of Wing+Keel
I’m Australian, and I’ve spent my career working across some of the world’s most complex international environments as a global brand and communications manager, senior communications adviser and sustainability advisor across large multinationals. That international breadth is a deliberate advantage: working across markets, cultures, and industries teaches you how to make ideas land with audiences who see things very differently from you.
By trade, I’m a plant scientist, and I approach communications the way I approach research: rigorously, systematically, with a genuine curiosity for how things actually work. I’ve helped global organisations navigate serious complexity, and I’ve worked with companies of fewer than five people breaking into a new market for the very first time. The precision I bring is the same either way. The name Wing+Keel comes from two parts of the pea flower, a model species in plant science. A wing keeps you moving forward, a keel keeps you steady.
Clarity is not just about simplification. It’s about precision, saying exactly the right thing to exactly the right people.
Sophie Noonan - Australian strategic communications expert. Plant scientist by trade. Senior adviser to global organisations and early-stage companies breaking into new markets.
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What makes Wing+Keel different
I analyse coverage, track visibility, and benchmark against competitors. This is how I know whether a communications strategy is working, and frames the next steps.
Most communications consultants will help you send a message. I help you understand whether it landed, where it didn’t, and what the data says you should do next.
Clients receive structured reporting as part of ongoing work. This isn’t a bolt-on, it’s built into how I operate. I'm nerdy like that.
What reporting CAN COVER
Coverage analysis
What’s being written about you, where, and with what sentiment
Share of voice
How visible you are relative to competitors in your sector
Competitor benchmarking
How your positioning compares across key metrics and audiences
Trend analysis
What’s shifting in how your sector is being covered, and why it matters
Clear recommendations
What to do differently, based on the data, not opinion
“I use the reports from Wing+Keel in much of my daily work. The data informs our business direction, and reassures investors that we are moving in the right direction.”
Wing+Keel client
Get in touch
Whether you’re refining your strategy, preparing a high-stakes message, or building communications infrastructure from scratch, I’d love to hear from you.